Anime Market Set to Nearly Double from USD 32B to USD 66B by 2030

◉ Global Anime Market Set to Nearly Double to USD 66.7 Billion by 2030
The global anime market, valued at USD 32.13 billion in 2024, is poised for remarkable expansion-projected to reach approximately USD 66.7 billion by 2030, reflecting a solid 9.56% CAGR over 2024-2030

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◉ Market Snapshot
This surge is driven by surging international demand for Japanese animation and the vibrant expansion of streaming, merchandising, and theatrical releases across North America, Europe, and Southeast Asia

◉ Competitive Landscape
Key players shaping the industry include Pierrot, Studio Ghibli, Sunrise, Toei Animation, Madhouse, Bones, Crunchyroll (Sony), Good Smile Company, VIZ Media, and others

Higher Demand in Asia-Pacific
Asia-Pacific dominated with the largest revenue share (~27.1%) in 2024, while North America is witnessing the fastest growth, thanks to booming streaming consumption

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◉ Country-Specific Developments
Vietnam - Anime Opportunities in Vietnam
Vietnam is emerging as a vibrant market due to growing fandom, social media fan-communities, and increased streaming access, creating new opportunities for localization and content distribution.

Thailand - Anime Trends in Thailand
Strong anime distribution infrastructure and thriving merchandise demand in Thailand point to promising growth, especially through cross-border licensing.

Japan - Anime Growth in Japan
Japan's anime production ecosystem continues to flourish-over 800 anime studios were operating in 2023, with Tokyo as production epicenter Government initiatives like Cool Japan and rising investments aim to retain profits domestically while expanding globally

South Korea - Anime Consolidation in South Korea
Aniplus significantly consolidated its position-acquiring Laftel and Animax-becoming the largest anime distributor in South Korea

Singapore - Anime Updation in Singapore
Singapore's Shogakukan Asia is distributing translated manga across Southeast Asia , while Muse Communication has built a massive YouTube-based anime distributor network, plus the retail brand Hakken! for merchandise engagement

United States - Anime Growth in the US
Led by streaming giants, the U.S. is both a top consumer and merchandising powerhouse, enhanced by localized anime content and collector culture.

China - Anime Opportunities in China
China offers rapid growth, combining strong domestic demand, emerging local anime production, and rising disposable incomes

Europe - Anime Trends in Europe
Europe's anime fandom is expanding, driven by streaming accessibility, merch collectibility, and hybrid co-productions that bridge Eastern and Western narratives

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◉ Anime Market Segment Analysis:
by Type
T.V
Movie
Video
Merchandising
Music
Pachinko
Live Entertainment
Internet Distribution

by Genre
Action & Adventure
Sci-Fi & Fantasy
Romance & Drama
Sports
Others

by Distribution Channel
Online Streaming
TV Broadcast,
Theatrical Release
Others

◉ Mergers & Acquisitions Highlights
Sony's acquisition of Crunchyroll (USD 1.2 billion in 2021) accelerated its anime strategy. This position now fuels merchandising, streaming, IP synergies, and global expansion

Kadokawa formed strategic alliances and stake deals with Sony, CyberAgent, Tencent, acquired Doga Kobo, and expanded into Europe through a JV with Vega Dupuis

Aniplus consolidated its market dominance via acquisitions of Laftel and Animax in South Korea

◉ Key Recent Developments
The global market is expected to grow from USD 31.2 billion in 2023 to USD 60 billion by 2030

Sony, via Crunchyroll, now holds over 17 million paid subscribers as of March 2025. Over half of anime revenue originates outside Japan-and Sony projects the global anime fan base to exceed 1 billion, doubling by 2030

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