Press release
AI, platforms and digital marketing: Messe.TV at DMEXCO 2025
Digital marketing of the future at DMEXCO 2025 in Cologne (© Messe.TV - Deutsche Messefilm & Medien GmbH)
Technology meets practice: digital strategies in marketing
DMEXCO shows how digital processes and business models are changing - driven by automation, networked data infrastructures and AI-supported applications. Messe.TV puts these developments into editorial perspective: How are the requirements for platform operators changing? What do new interface models in commerce achieve? And what role does generative AI play in brand communication?
Instead of presentation slides or marketing phrases, Messe.TV provides practical insights - directly from conversations with the relevant players at the trade fair.
Selected companies in conversation: pagent, IBM iX, Yext, Shopware
As part of the reporting, Messe.TV talks to, among others:
* pagent, a provider of automated content processes for marketing and publishing,
* IBM iX, a consulting and implementation partner for platform transformation and customer experience,
* Yext, known for solutions relating to structured information and networked company profiles,
* Shopware, which is setting new standards in digital commerce with an open API-first commerce platform.
The talks will provide insights into strategies, challenges and technical developments - with a focus on real-life applications and comprehensible developments. You can find all talks on DMEXCO 2025 here: https://www.messe.tv/en/2025/dmexco
AI, content and data: Industry trends in a nutshell
A key topic at the trade fair is the increasing influence of artificial intelligence on content, automation and decision-making processes. Messe.TV sheds light on how companies are dealing with this - in content generation, targeting and improving customer journeys.
Other topics include the increasing modularization of platform solutions, the development of scalable architectures for data-based marketing and the integration of external systems into in-house workflows. Messe.TV documents these developments with a clear focus on specialist information rather than sales messages.
Messe.TV compact: Advertising presence in an industry-relevant environment
With Messe.TV compact, Messe.TV offers a curated format for selected topics and technological developments - editorially embedded, produced to a high standard and played out in a targeted manner. Companies have the opportunity to position themselves in the appropriate content context.
More information at: https://www.messe.tv/compact
Exclusive video features on DMEXCO 2025 now available on Messe.TV
The editorial coverage of DMEXCO 2025 is now online. Every day, new content will provide trade visitors, decision-makers and media representatives with in-depth insights into the most important topics of the trade fair - from platform strategies and data-driven marketing to AI-supported communication. All contributions are available exclusively on Messe.TV.
Messe.TV - Deutsche Messefilm & Medien GmbH
Münchener Straße 6
85368 Moosburg
Germany
https://www.messe.tv
Herr Andreas Bergmeier
08761721300
kontakt@messe.tv
Messe.TV is an innovative streaming service that specializes in comprehensive coverage of trade fairs and trade events. As the leading platform for trade fair content, Messe.TV offers industry experts, exhibitors and trade fair visitors the opportunity to experience the latest trends and innovations from various sectors and industries conveniently online, even after the event.
Our offer includes editorial on-demand videos and articles. Interviews with industry leaders, SMEs, start-ups as well as background reports and exclusive insights into the world's leading trade fairs. Messe.TV makes it possible to follow important events and exhibitions regardless of time and place, thus connecting companies and trade visitors on a global level.
With Messe.TV, you have your finger on the pulse and are always up to date with the latest developments at international trade fairs.
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