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Education And Learning Analytics Market Trends That Will Shape the Next Decade: Insights from AI-Powered Analytics Revolutionizing Learning and Teaching Strategies

10-14-2025 10:31 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Education And Learning Analytics Market

Education And Learning Analytics Market

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How Large Will the Education And Learning Analytics Market Size By 2025?
In recent times, the market size for education and learning analytics has seen a significant expansion. It is anticipated that the market will expand from $25.25 billion in 2024 to $29.44 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 16.6%. The historic growth rate can be tied back to the surge in the usage of learning management systems (LMS), accessibility of large data sets in education, personalized education programs, governmental initiatives and financial contributions, along with a focus on student accomplishment and retention.

How Big Is the Education And Learning Analytics Market Size Expected to Grow by 2029?
The size of the education and learning analytics market is predicted to surge dramatically in the coming years, reaching a value of $62.28 billion in 2029 with a compound annual growth rate (CAGR) of 20.6%. Various factors such as the incorporation of cross-platform analytics, the development of intuitive analytics interfaces for educators, the fusion of learning analytics into corporate training, focus on social and emotional learning analytics, and the amalgamation of learning analytics into k-12 schooling are believed to drive this growth within the forecast period. Key trends likely to be observed throughout this period encompass the inclusion of artificial intelligence (AI), the employment of predictive analytics to facilitate student success, customization of learning experiences, the expansion of learning analytics across institutions, and the integration of open educational resources (OER).

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Which Key Market Drivers Powering Education And Learning Analytics Market Expansion and Growth?
The growth of the education and learning analytics market is likely to be propelled by government initiatives that digitize the education sector. The surge in remote learning and the continued student engagement on e-learning platforms during the pandemic could generate massive data, paving the way for the adoption of education and learning analytics. For instance, the 'UAE Digital Economy Strategy' was launched by the UAE government in 2022, with the goal of doubling the digital economy's contribution to the UAE's GDP from 9.7% in 2022 to 19.4% within a decade. Hence, as government initiatives to digitize education continue to rise, so will the demand for education and learning analytics.

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Which Fast-Growing Trends Are Poised to Disrupt the Education And Learning Analytics Market?
The rise of technological improvements is a notable trend in the education and learning analytics market. Various firms are innovating and introducing new products and technologies to increase the demand for education and learning analytics. An example took place in July 2024 when Instructure Holdings Inc., an American education technology firm, unveiled an AI-Powered Analytics solution for Educators named Intelligent Insights. This effort is primarily focused on education organizations, providing them with an easier approach to self-service analytics that was not accessible before. The product enables teachers to assess the efficiency of their courses by analyzing a range of data, promoting ongoing enhancements in teaching methods. The platform also offers insights on how Learning Tools Interoperability (LTI) applications are used, aiding institutions to handle their resources more efficiently.

What Are the Emerging Segments in the Education And Learning Analytics Market?
The education and learning analyticsmarket covered in this report is segmented -

1) By Analytics Type: Predictive Analytics, Prescriptive Analytics, Descriptive Analytics
2) By Deployment: On-Premise, Cloud-Based
3) By Component: Software, Services
4) By End User: Academics, Corporates

Subsegments:
1) By Predictive Analytics: Student Performance Prediction, Enrollment Forecasting, Dropout Risk Assessment
2) By Prescriptive Analytics: Personalized Learning Recommendations, Resource Allocation Optimization, Curriculum Effectiveness Analysis
3) By Descriptive Analytics: Student Engagement Metrics, Academic Achievement Reporting, Attendance Tracking And Analysis

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Who Are the Global Leaders in the Education And Learning Analytics Market?
Major companies operating in the education and learning analytics market include MicroStrategy Incorporated, TIBCO Software Inc., Oracle Corporation, Alteryx Inc., D2L Corporations, 12twenty, Apex Learning Ltd., Blackboard Inc., BrightBytes Inc., CIVITAS LEARNING INC., Coursera Inc., DreamBox Learning, Duolingo, EdIncites, ILLUMINATE EDUCATION INC., Immersive VR Education, Involvio LLC, Junyo, Knowre, LinkIt, Magic EdTech, McGraw Hill Education, Othot, Overgrad, Panorama Education, Pearson Education, Reading Plus, Realizeit, Udemy Inc.

Which are the Top Profitable Regional Markets for the Education And Learning Analytics Industry?
North America was the largest region in the education and learning analytics market in 2024.The regions covered in the education and learning analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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4.Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

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