Multichannel Campaign Management Industry: Automation, Analytics & Market Expansion 2025 | Top 5 Companies - International Business Machines Corporation, Societas Europaea, Salesforce.Com, Inc., Teradata Operations, Inc. and SAS Institute, Inc

DataM Intelligence has published a new research report on "Multichannel Campaign Management Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

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United States: Recent Industry Developments

✅ In September 2025, Salesforce introduced new AI-powered tools in its Marketing Cloud to optimize multichannel campaigns with predictive engagement analytics.

✅ In August 2025, HubSpot launched an enhanced multichannel automation platform, integrating email, social, and SMS workflows for seamless customer journeys.

✅ In July 2025, Oracle Marketing Cloud expanded cross-channel campaign orchestration capabilities, enabling real-time audience targeting and personalization.

✅ In June 2025, Adobe Experience Cloud rolled out AI-driven insights for multichannel campaign performance, improving ROI tracking and optimization.

✅ In May 2025, Market Engage added automated customer segmentation across email, social, and web campaigns, enhancing engagement strategies.

Japan: Recent Industry Developments

✅ In September 2025, CyberAgent introduced multichannel marketing solutions integrating social media, email, and mobile push notifications for Japanese enterprises.

✅ In August 2025, GMO Pepabo enhanced campaign management tools with AI-based personalization for e-commerce multichannel campaigns.

✅ In July 2025, Dentsu Digital deployed a cross-channel campaign orchestration platform, enabling data-driven targeting and automated workflow execution.

✅ In June 2025, LINE Corporation launched campaign management solutions for integrating messaging, social media, and in-app notifications.

✅ In May 2025, Rakuten Marketing rolled out AI-powered multichannel analytics to track performance across digital, email, and mobile campaigns.

Key Players:

Adobe Systems Incorporated, Experian plc., Infor. oracle Corporation, International Business Machines Corporation, Societas Europaea, Salesforce.Com, Inc., Teradata Operations, Inc. and SAS Institute, Inc.

Key Development:

In May 2023, AdRoll, a division of NextRoll Inc., launched Automation Builder, a tool designed to help digital marketers create and manage social ads, display ads, and email campaigns from a single platform. This consolidated solution streamlines multi-channel management, offering marketers a more efficient way to design, execute, and analyze cross-channel campaigns.

Also in May 2023, Acoustic, a marketing and customer engagement provider for B2C brands, introduced Acoustic Connect, an all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. The platform enables marketers to track campaigns from start to conversion and leverage real-time behavioral data for more targeted, intent-driven customer engagement strategies.

Growth Forecast Projected:

The Global Multichannel Campaign Management Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Multichannel Campaign Management Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Channel Type: (Selling Through Intermediaries, Dual Distribution, Reverse Channel)

By Platform: (GPS, SEO, Email, Company Website)

By Deployment Type: (Cloud, On-Premises)

By Service: (Consulting Services, Training and Support, System Implementation and Integration)

By Application: (BFSI, Retails, Healthcare, Travel and Tourism, Media and Entertainment, Others)

By End-User: (Advertisers, Publishers, Enterprises)

Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Multichannel Campaign Management producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Multichannel Campaign Management revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ's

Q1: What is the current size of the Multichannel Campaign Management Market?

A: The Multichannel Campaign Management Market stood at USD 5.3 billion in 2022 and is set to experience remarkable growth, reaching USD 22.6 billion by 2030

Q2: How fast is the Multichannel Campaign Management Market growing?

A: The Market is on an impressive growth trajectory, expected to expand at a CAGR of 18.6% from 2025 to 2032

Q3: Which regions are dominating the Multichannel Campaign Management Market and which are fastest-growing?

A: North America dominating the Multichannel Campaign Management market.

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