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2025-2034 Marketing Cloud Platform Market Outlook: Key Drivers, Emerging Challenges, and Strategic Insights
Marketing Cloud Platform Market
What Will the Marketing Cloud Platform Industry Market Size Be by 2025?
The market size for the marketing cloud platform has significantly expanded in the past few years, with the expectation that it will increase from $13.15 billion in 2024 to $14.12 billion in 2025, showing a compound annual growth rate (CAGR) of 7.4%. The notable growth during the historical period can be linked to initiatives in digital transformation, the implementation of data-driven marketing strategies, the deployment of multi-channel marketing campaigns, enhancement of customer experience, and a growing demand for marketing automation.
What's the Long-Term Growth Forecast for the Marketing Cloud Platform Market Size Through 2029?
The size of the marketing cloud platform market is anticipated to enjoy rapid expansion in the coming years, with an expected growth to $21.7 billion in 2029, marking a compound annual growth rate (CAGR) of 11.3%. Various factors such as artificial intelligence integration, focus on account-based marketing, privacy, compliance issues, rise of conversational marketing and a shift to outcome-based marketing, account for the predicted growth during the forecast period. Other significant trends projected to occur during the forecast period are an increased focus on account-based marketing (ABM), enhanced mapping of customer journey, integration of voice search optimization and AR/VR experiences, along with strategic partnerships and expansion of the ecosystem.
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What Are the Key Growth Drivers Fueling the Marketing Cloud Platform Market Expansion?
The proliferation of social media advertising is anticipated to spur the expansion of the marketing cloud platform market in the future. Social media advertising, which involves promoting goods or services via platforms like Facebook, Instagram, Twitter, LinkedIn, and others, enables marketers to leverage the benefits of the marketing cloud platform to bolster their social media marketing efforts. These advantages include augmenting goals for email marketing, facilitating the tracking of total customer interaction on social media and offering automation to the marketing procedure. For example, as noted by the DataReportal, an online reference library based in Singapore, in February 2023, Linkedin experienced a 19.3% increase in ad reach in 2022 and 2023. In addition, ad reach for Twitter rose by 15.5% and Snapchat saw a significant rise of 36.9% in its ad reach during the same period. As such, the growing reliance on social media advertising is propelling the advancement of the marketing cloud platform market in the future.
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What Are the Key Trends Driving Marketing Cloud Platform Market Growth?
The rise of technological innovation is a notable trend gathering momentum in the marketing cloud platform sector. Firms active in this market are embracing cutting-edge technologies to maintain their prominence. For instance, Salesforce Inc., a customer relationship management firm headquartered in the US, rolled out a novel platform known as Salesforce Inc. Genie in September 2022. This revolutionary hyperscale platform is a live data system that makes immediate adjustments to evolving client data and needs, thereby significantly improving the customization of experiences across sales and marketing.
How Is the Marketing Cloud Platform Market Segmented?
The marketing cloud platformmarket covered in this report is segmented -
1) By Component: Platforms, Services
2) By Solution: Digital Marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By Marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals
Subsegments:
1) By Platforms: Customer Relationship Management (CRM), Content Management Systems (CMS), Email Marketing Platforms, Social Media Marketing Platforms, Analytics And Reporting Tools, Marketing Automation Platforms
2) By Services: Consulting Services, Integration Services, Support And Maintenance Services, Training And Education Services
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Which Companies Are Leading the Charge in Marketing Cloud Platform Market Innovation?
Major companies operating in the marketing cloud platform market include Salesforce Inc., Adobe Inc., Oracle Corporation, Pegasystems Inc., HubSpot Inc., International Business Machines Corporation, Cision Ltd., Redpoint Global Inc., Infusion Software Inc., Zen Cloud Technologies, Insider Pte. Ltd., Etrigue Corp., Optimizely Inc., WebEngage Technologies Private Limited, MoEngage Inc., CleverTap Inc., Braze Inc., Leanplum Inc., Airship Inc., Iterable Inc., Sailthru Inc., Bluecore Inc., Listrak Inc., Segment Inc., Tealium Inc., mParticle Inc., Treasure Data Inc., BlueConic Inc., SmarterHQ Inc.
Which Regions Are Leading the Global Marketing Cloud Platform Market in Revenue?
North America was the largest region in the marketing cloud platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global marketing cloud platform market during the forecast period. The regions covered in the marketing cloud platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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