Digestive Health Products Market Size is Projected to Reach USD 93.2 Billion by 2033

MARKET OVERVIEW

The global digestive health products market was valued at USD 52.3 Billion in 2024 and is projected to reach USD 93.2 Billion by 2033. It is expected to grow at a CAGR of 6.6% during the forecast period of 2025-2033. The market growth is driven by rising consumer awareness of gut health, increasing prevalence of gastrointestinal diseases, and innovations in digestive health formulations. North America currently holds the largest market share of over 33.8%.

STUDY ASSUMPTION YEARS

Base Year: 2024
Historical Year/Period: 2019-2024
Forecast Year/Period: 2025-2033

DIGESTIVE HEALTH PRODUCTS MARKET KEY TAKEAWAYS

Current Market Size: USD 52.3 Billion in 2024
CAGR: 6.6%
Forecast Period: 2025-2033

North America dominated the market with a 33.8% share in 2024, driven by rising digestive disorder prevalence and consumer health consciousness.

Probiotics are the leading ingredient segment, holding 88.2% market share in 2024.

Capsules are the dominant form, accounting for 39.0% market share.

Dairy products lead product categories with a 75.0% market share.

Supermarkets and hypermarkets are the primary distribution channels, holding 46.9% market share.

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MARKET GROWTH FACTORS
The​‍​‌‍​‍‌​‍​‌‍​‍‌ market for digestive health products is driven by rising consumer awareness of gut health and its link to overall health. This has resulted in a demand for probiotics, prebiotics, and dietary supplements that are targeted at gastrointestinal disorders such as irritable bowel syndrome (IBS) and inflammatory bowel diseases (IBD). Besides the aging population which is more prone to digestive problems and thus, the market is growing, the increase in healthy lifestyles and dietary habits that facilitate the consumption of functional foods and beverages is also contributing to the market growth.

Innovations in product formulation and packaging instill more trust in consumers besides the trend for clean-label products. In addition, the growing availability of digestive health products through e-commerce channels coupled with the launch of marketing campaigns has a great impact on the market expansion. The adoption of scientific methods to demonstrate effectiveness and the use of natural ingredients in products are company strategies that go hand in hand with the increase in demand.

The U.S. market, in particular, gets a lift from the consumer awareness of gut health and its relation to immunity and wellness. The use of plant-based diets and functional foods is a way to encourage the use of natural and organic digestive products. The aging demographics and the healthcare cost issues are the reasons why more people are choosing preventive health through diet. The U.S. market growth is also supported by the presence of e-commerce and retail, the marketing activities that are focused on clean-label and science-backed products, etc.

MARKET SEGMENTATION

Analysis by Ingredient:

Prebiotics
Probiotics
Enzymes
Others

Probiotics lead with around 88.2% market share in 2024, due to their proven efficacy in supporting gut health and mental well-being.

Analysis by Form:

Capsules
Tablets
Powders
Liquid
Others

Capsules hold the largest share at 39.0% in 2024 owing to convenience, precision, and protection of sensitive ingredients.

Analysis by Product:

Dairy Products
Bakery Products and Cereals
Non-Alcoholic Beverages
Others

Dairy products lead with 75.0% market share in 2024 due to their compatibility with probiotics and established consumption habits.

Analysis by Distribution Channel:

Supermarkets and Hypermarkets
Pharmacies
Online Stores
Others

Supermarkets and hypermarkets dominate with 46.9% market share in 2024 because of accessibility and consumer trust.

REGIONAL INSIGHTS

In 2024, North America is leading the market for digestive health products with a share of 33.8%. The region is experiencing this growth because of the rising prevalence of digestive disorders and the increasing awareness among consumers that gut health has a positive effect on immunity. Besides, the area is benefiting from an expanding aging population and the widespread adoption of clean-label, plant-based, and functional foods. On top of that, market expansion is being fueled by the growth of e-commerce and product innovations.

RECENT DEVELOPMENTS & NEWS

In December 2024: BioGaia launched BioGaia® Gastrus® PURE ACTION, a FODMAP-friendly, double-strength probiotic for sensitive digestive systems.

In November 2024: Arla Foods Ingredients and Volac made an announcement about a strategic acquisition by both companies to extend the food ingredients portfolio.

In June 2024: Chong Kun Dang Healthcare revealed a probiotic supplement that supports the synthesis of the hunger hormone.

In May 2024: Bio-K Plus introduced shelf-stable, vegan, gluten-free probiotic capsules that target specific consumer needs.

In April 2024: Seed Health created the CODA platform for the next generation of precision probiotics and microbiome-directed ​‍​‌‍​‍‌​‍​‌‍​‍‌interventions.

KEY PLAYERS

Abbott Laboratories
Arla Foods
Biogaia AB
Cargill Incorporated
Chr. Hansen Holding A/S
Deerland Probiotics & Enzymes Inc.
General Mills Inc.
Lallemand Inc.
Mondelez International Inc.
Nestlé S.A.
Pepsico Inc.
Yakult Honsha Co. Ltd.

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