Toy Market 2025, Growth Projections, Key Players, Growth Opportunities and Industry Forecast Analysis

The report titled, "Global Toy Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031" has been recently published by QY Research. The authors of the report have done extensive study of the global Toy market keeping in mind the key aspects such as growth determinants, opportunities, challenges, restraints, and market developments. This analysis will enrich the ability of the companies involved in the global Toy market to make precise decisions. The report also emphasizes on the current and future trends in the global Toy market, which may bode well for the global Toy market in the coming years. Impact of the driving factors on the global Toy market growth has been mapped by the report. Besides, factors that are likely to challenge the global Toy market growth in the years to come are discussed by the industry experts in the report.

The global Toy market was valued at US$ 71.04 billion in 2024 and is anticipated to reach US$ 107.75 billion by 2031, witnessing a CAGR of 5.47% during the forecast period 2025-2031.

Download Exclusive Research Report PDF Sample: (Including Full TOC, List of Tables & Figures, Chart) @ https://www.qyresearch.in/request-sample/consumer-goods-global-toy-market-research-report-2025

The major global companies of Toy include LEGO, Mattel, Bandai, Hasbro, MGA Entertainment, Spin Master, Takara Tomy, POP Mart, and Fanatics, etc. In 2024, the world's top three vendors accounted for 28.13 % of the revenue.

The trends analysis offered in the report will help players operating in the global Toy market to cash in on lucrative business opportunities. The regional analysis included in the report will help players to explore untapped markets and increase their market presence in key regions. Most importantly, the report offers crucial market information and data that will prepare players to effectively strategize for their business to gain significant profits. On the whole, it comes out as a powerful tool that players can use to gain a competitive edge in the global Toy market.

Market Drivers and Restraints-

The research report presents a detailed case of the drivers in the global market. It evaluates each one in complete detail. Analysts have distinguished between needs and want to calculate the supply and demand dynamics. The report also presents a detailed description of the changing consumer behaviour, improving incomes, and shifting government policies. The research report also describes the evolution of trends that have raised the demand in recent years. Factors such as awareness about the increasing carbon footprint and greenhouse effect have been studied in this report. The report provides a comprehensive outlook of the global Toy market to its readers.

The report also discusses the possible threats to the global Toy market. It highlights the undercurrents that are expected to sway the market in the opposite direction. Analysts have taken utmost care to present this information with thorough calculation. However, the restraining factors come with an explanation of how to overcome the mounting stress on the players. The report provides a unique insight into the lucrative market segments that could change the game for the overall Toy market. Analysts have explained the possible technologies and type of approach towards research that could help the market turn the restraints into opportunities.

Competitive landscape is one of the most interesting subjects of any market research study. It provides readers with important information on competition trends, prominent players, and nature of competition. In this report, the authors have profiled some of the top-ranking as well as other players of the global Toy market. In the company profiling section, each player is comprehensively studied while focusing on its market share, recent developments, production, gross revenue, profit margin, and other factors. The competitive analysis shared in the report will help players to improve their strategies to better compete with other companies.

Top Players operating in the global Toy Market are:

LEGO
Mattel
Bandai
Hasbro
MGA Entertainment
Spin Master
Takara Tomy
POP Mart
Fanatics
Pokemon
Kayou
Konami
Panini
Vtech
Simba-Dickie Group
Ravensburger
PLAYMOBIL
Giochi Preziosi
Alpha Group
Goldlok Toys

Market Segmentation

The report offers deep insights into leading segments of the global Toy market and explains key factors helping them to collect a larger share. It provides accurate growth rate and market size achieved by each segment during the forecast period. This will help players to identify lucrative segments and plan out specific strategies to gain maximum profit from them. The report also includes sales growth, revenue, and price changes observed in important segments. Most importantly, the segmental analysis equips players with useful information and data to make the best of opportunities available in different segments.

Details of Toy Market Segmentation: -

Segment by Type:

Activity Toys
Games and Puzzles
Construction Toys
Figures & Dolls
Outdoor and Sports Toys
Game & Anime Trading Cards
Entertainment Trading Cards
Others

Segment by Application:

General Play
Educational
Collectibles
Competitive Games
Others

Regional Analysis:

The report offers a deep geographical study of the global Toy market where growth prospects in key regions and countries are identified to help players expand their market presence. Market drivers for each regional market are broadly analyzed in the report. Moreover, the geographical analysis provided in the report could help readers to become familiar with challenges that are specific to the regional markets analyzed. All the regional and country-wise markets studied in the report are analyzed on the basis of growth rate, value, volume, and other vital factors. This will help readers to gain in-depth knowledge of the regional growth of the Toy market.

Highlights of Report

(1) Buyers of the report will have access to unique information about top 10 players of the global Toy market

(2) The report informs readers about future products and technologies to be introduced in the global Toy market

(3) Readers are offered with comprehensive analysis on key revenue pockets of the global Toy market

(4) The report provides details about long-term and short-term strategies adopted by major players of the global Toy market

(5) The authors of the report have provided demand and growth trends of the global Toy market and also its segments

(6) In the geographical analysis section, the report discusses about recent market developments in different regions and countries.

Request Pre-Order Enquiry or Customized Research On This Report: https://www.qyresearch.in/pre-order-inquiry/consumer-goods-global-toy-market-research-report-2025

Table of Content

1 Report Overview 1
1.1 Study Scope 1
1.2 Market Analysis by Type 1
1.2.1 Global Toy Market Size Growth Rate by Type: 2020 VS 2024 VS 2031 1
1.2.2 Activity Toys 3
1.2.3 Games and Puzzles 4
1.2.4 Construction Toys 4
1.2.5 Figures & Dolls 5
1.2.6 Outdoor and Sports Toys 5
1.2.7 Game & Anime Trading Cards 6
1.2.8 Entertainment Trading Cards 6
1.2.9 Others 7
1.3 Market by Application 8
1.3.1 Global Toy Market Growth by Application: 2020 VS 2024 VS 2031 8
1.3.2 General Play 9
1.3.3 Educational 9
1.3.4 Collectibles 10
1.3.5 Competitive Games 10
1.3.6 Others 11
1.4 Assumptions and Limitations 11
1.5 Study Objectives 12
1.6 Years Considered 13

2 Global Growth Trends 14
2.1 Global Toy Market Perspective (2020-2031) 14
2.2 Global Toy Growth Trends by Region 15
2.2.1 Global Toy Market Size by Region: 2020 VS 2024 VS 2031 16
2.2.2 Toy Historic Market Size by Region (2020-2025) 17
2.2.3 Toy Forecasted Market Size by Region (2026-2031) 17
2.3 Toy Market Dynamics 18
2.3.1 Toy Industry Trends 18
2.3.2 Toy Market Drivers 22
2.3.3 Toy Market Challenges 23
2.3.4 Toy Market Restraints 24

3 Competition Landscape by Key Players 25
3.1 Global Top Toy Players by Revenue 25
3.1.1 Global Top Toy Players by Revenue (2020-2025) 25
3.1.2 Global Toy Revenue Market Share by Players (2020-2025) 26
3.2 Global Top Toy Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 28
3.3 Global Toy Market Concentration Ratio 30
3.3.1 Global Toy Market Concentration Ratio (CR5 and HHI) 30
3.3.2 Global Top 10 Companies by Toy Revenue in 2024 31
3.4 Global Key Players of Toy Head office 31
3.5 Global Key Players of Toy, Product and Application 32

4 Toy Breakdown Data by Type 34
4.1 Global Toy Historic Market Size by Type (2020-2025) 34
4.2 Global Toy Forecasted Market Size by Type (2026-2031) 35

5 Toy Breakdown Data by Application 37
5.1 Global Toy Historic Market Size by Application (2020-2025) 37
5.2 Global Toy Forecasted Market Size by Application (2026-2031) 38

6 North America 39
6.1 North America Toy Market Size (2020-2031) 39
6.2 North America Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031 39
6.3 North America Toy Market Size by Country (2020-2025) 40
6.4 North America Toy Market Size by Country (2026-2031) 40
6.5 United States 41
6.6 Canada 42

7 Europe 43
7.1 Europe Toy Market Size (2020-2031) 43
7.2 Europe Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031 43
7.3 Europe Toy Market Size by Country (2020-2025) 44
7.4 Europe Toy Market Size by Country (2026-2031) 44
7.5 Germany 45
7.6 France 46
7.7 U.K. 47
7.8 Italy 48
7.9 Russia 49

8 Asia-Pacific 50
8.1 Asia-Pacific Toy Market Size (2020-2031) 50
8.2 Asia-Pacific Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031 50
8.3 Asia-Pacific Toy Market Size by Region (2020-2025) 51
8.4 Asia-Pacific Toy Market Size by Region (2026-2031) 51
8.5 China 52
8.6 Japan 53
8.7 South Korea 54
8.8 Southeast Asia 55
8.9 India 56

9 Latin America 57
9.1 Latin America Toy Market Size (2020-2031) 57
9.2 Latin America Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031 57
9.3 Latin America Toy Market Size by Country (2020-2025) 58
9.4 Latin America Toy Market Size by Country (2026-2031) 58
9.5 Mexico 59
9.6 Brazil 60

10 Middle East & Africa 61
10.1 Middle East & Africa Toy Market Size (2020-2031) 61
10.2 Middle East & Africa Toy Market Growth Rate by Country: 2020 VS 2024 VS 2031 61
10.3 Middle East & Africa Toy Market Size by Country (2020-2025) 62
10.4 Middle East & Africa Toy Market Size by Country (2026-2031) 62
10.5 Middle East 63
10.6 Africa 64

11 Key Players Profiles 65
11.1 LEGO 65
11.1.1 LEGO Company Details 65
11.1.2 LEGO Business Overview 65
11.1.3 LEGO Toy Introduction 66
11.1.4 LEGO Revenue in Toy Business (2020-2025) 67
11.1.5 LEGO Recent Development 67
11.2 Mattel 67
11.2.1 Mattel Company Details 67
11.2.2 Mattel Business Overview 68
11.2.3 Mattel Toy Introduction 68
11.2.4 Mattel Revenue in Toy Business (2020-2025) 69
11.2.5 Mattel Recent Development 70
11.3 Bandai 70
11.3.1 Bandai Company Details 70
11.3.2 Bandai Business Overview 71
11.3.3 Bandai Toy Introduction 71
11.3.4 Bandai Revenue in Toy Business (2020-2025) 71
11.3.5 Bandai Recent Development 72
11.4 Hasbro 72
11.4.1 Hasbro Company Details 72
11.4.2 Hasbro Business Overview 73
11.4.3 Hasbro Toy Introduction 73
11.4.4 Hasbro Revenue in Toy Business (2020-2025) 74
11.4.5 Hasbro Recent Development 75
11.5 MGA Entertainment 75
11.5.1 MGA Entertainment Company Details 75
11.5.2 MGA Entertainment Business Overview 76
11.5.3 MGA Entertainment Toy Introduction 76
11.5.4 MGA Entertainment Revenue in Toy Business (2020-2025) 77
11.6 Spin Master 78
11.6.1 Spin Master Company Details 78
11.6.2 Spin Master Business Overview 78
11.6.3 Spin Master Toy Introduction 79
11.6.4 Spin Master Revenue in Toy Business (2020-2025) 80
11.7 Takara Tomy 80
11.7.1 Takara Tomy Company Details 80
11.7.2 Takara Tomy Business Overview 80
11.7.3 Takara Tomy Toy Introduction 81
11.7.4 Takara Tomy Revenue in Toy Business (2020-2025) 82
11.8 POP Mart 82
11.8.1 POP Mart Company Details 82
11.8.2 POP Mart Business Overview 83
11.8.3 POP Mart Toy Introduction 83
11.8.4 POP Mart Revenue in Toy Business (2020-2025) 84
11.9 Fanatics 84
11.9.1 Fanatics Company Details 84
11.9.2 Fanatics Business Overview 85
11.9.3 Fanatics Toy Introduction 86
11.9.4 Fanatics Revenue in Toy Business (2020-2025) 86
11.10 Pokemon 87
11.10.1 Pokemon Company Details 87
11.10.2 Pokemon Business Overview 87
11.10.3 Pokemon Toy Introduction 88
11.10.4 Pokemon Revenue in Toy Business (2020-2025) 89
11.11 Kayou 89
11.11.1 Kayou Company Details 89
11.11.2 Kayou Business Overview 90
11.11.3 Kayou Toy Introduction 90
11.11.4 Kayou Revenue in Toy Business (2020-2025) 91
11.12 Konami 91
11.12.1 Konami Company Details 91
11.12.2 Konami Business Overview 92
11.12.3 Konami Toy Introduction 92
11.12.4 Konami Revenue in Toy Business (2020-2025) 93
11.13 Panini 93
11.13.1 Panini Company Details 93
11.13.2 Panini Business Overview 94
11.13.3 Panini Toy Introduction 94
11.13.4 Panini Revenue in Toy Business (2020-2025) 95
11.14 Vtech 95
11.14.1 Vtech Company Details 95
11.14.2 Vtech Business Overview 96
11.14.3 Vtech Toy Introduction 96
11.14.4 Vtech Revenue in Toy Business (2020-2025) 97
11.15 Simba-Dickie Group 98
11.15.1 Simba-Dickie Group Company Details 98
11.15.2 Simba-Dickie Group Business Overview 98
11.15.3 Simba-Dickie Group Toy Introduction 99
11.15.4 Simba-Dickie Group Revenue in Toy Business (2020-2025) 100
11.16 Ravensburger 100
11.16.1 Ravensburger Company Details 100
11.16.2 Ravensburger Business Overview 100
11.16.3 Ravensburger Toy Introduction 101
11.16.4 Ravensburger Revenue in Toy Business (2020-2025) 102
11.17 PLAYMOBIL 102
11.17.1 PLAYMOBIL Company Details 102
11.17.2 PLAYMOBIL Business Overview 103
11.17.3 PLAYMOBIL Toy Introduction 103
11.17.4 PLAYMOBIL Revenue in Toy Business (2020-2025) 104
11.18 Giochi Preziosi 104
11.18.1 Giochi Preziosi Company Details 104
11.18.2 Giochi Preziosi Business Overview 105
11.18.3 Giochi Preziosi Toy Introduction 105
11.18.4 Giochi Preziosi Revenue in Toy Business (2020-2025) 106
11.19 Alpha Group 107
11.19.1 Alpha Group Company Details 107
11.19.2 Alpha Group Business Overview 107
11.19.3 Alpha Group Toy Introduction 108
11.19.4 Alpha Group Revenue in Toy Business (2020-2025) 109
11.20 Goldlok Toys 109
11.20.1 Goldlok Toys Company Details 109
11.20.2 Goldlok Toys Business Overview 109
11.20.3 Goldlok Toys Toy Introduction 110
11.20.4 Goldlok Toys Revenue in Toy Business (2020-2025) 111

12 Analyst's Viewpoints/Conclusions 112

13 Appendix 115
13.1 Research Methodology 115
13.1.1 Methodology/Research Approach 115
13.1.2 Data Source 118
13.2 Author Details 121
13.3 Disclaimer 122

This Toy Market Research Report Contains Answers to your following Questions

(A) Which Manufacturing Technology is Used for Toy? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?

(B) Who Are the Global Key Players in This Toy Market? What's Their Company Profile, Their Product Information, and Contact Information?

(C) What Was Global Market Status of Toy Market? What Was Capacity, Production Value, Cost and PROFIT of Toy Market?

(D) What Is Current Market Status of Toy Industry? What's Market Competition in This Industry, Both Company, and Country Wise? What's Market Analysis of Toy Market by Taking Applications and Types in Consideration?

(E) What Are Projections of Global Toy Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?

(F) What Is Toy Market Chain Analysis by Upstream Raw Materials and Downstream Industry?

(G) What Is Economic Impact On Toy Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?

(H) What Are Market Dynamics of Toy Market? What Are Challenges and Opportunities?

(I) What Should Be Entry Strategies, Countermeasures to Economic Impact, Marketing Channels for Toy Industry?

Contact US

Ankit Jain - Director, Global Digital Marketing

QY Research, INC.
India Office -
315Work Avenue, Raheja Woods, Kalyani Nagar,
Pune, Maharashtra 411006, India
Web - https://www.qyresearch.in
Email- ankit@qyresearch.com

About QYResearch

QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 17 years' experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting (data is widely cited in prospectuses, annual reports and presentations), industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let's work closely with you and build a bold and better future.

This release was published on openPR.