The global Gummy Supplements Market is expected to reach US$ 66.79 billion by 2031, growing at a CAGR of 13.6%. The Multivitamin segment accounts for 42.5% of market revenue, while North America holds a 38.6% share of the global market.

The global gummy supplements market was US$ 24.34 billion in 2023 and is expected to reach US$ 66.79 billion in 2031 growing at a CAGR of 13.6% during the forecast period (2024-2031).

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The gummy supplement market has seen substantial growth, driven by consumer preferences for health-oriented, and convenient products. Gummy offer an easy, enjoyable alternative to traditional pills or powders, making them popular among those seeking a more palatable way to meet their nutritional needs. Rising consumer awareness about particularly during the COVID-19 pandemic, has further fueled this trend.

United States: Key Industry Developments
✅ November 2025: Lemme (founded by Kourtney Kardashian Barker) launched a new "Colostrum Liposomal Liquid Gummy " line targeting gut health and beauty benefits marking further expansion into functional gummy beyond standard multivitamins.

✅ September 2025: DaVinci Laboratories introduced its first-ever "ADK Gummy Multivitamin," offering vitamins A, D, and K in gummy format for health-conscious consumers preferring chewable supplements.

✅ July 2025: Bayer (One A Day brand) rolled out a new "Kids Multi Gummy" line in natural fruit flavors tapping demand among parents seeking child-friendly, easy-to-administer supplements.

✅ May 2025: Pharmavite opened a new manufacturing facility in Ohio dedicated to gummy supplement production signalling rising investment by major manufacturers to meet increasing consumer demand in the U.S. market.

Germany: Key Industry Developments
✅ October 2025: Market research firm DataM Intelligence forecast the Europe & Germany gummy supplements market will grow from USD 3.18 billion in 2024 to USD 3.56 billion in 2025, citing rising preventive-health awareness, demand for vegan/clean-label supplements, and increasing popularity of functional gummy.

✅ 2025 (general): The German gummy supplements market is projected to expand at a CAGR of 9.8% over the next decade, as consumers increasingly prefer sugar-free, plant-based, clean-label and vegan-friendly gummy vitamins for immunity, energy, and general wellness.

✅ 2025 (market behavior): Growing consumer interest in clean-label, vegan, and sugar-reduced gummy supplements along with demand in both adult wellness and children's vitamins has driven the expansion of functional and gummy-format supplements across Germany's pharmacies and retail networks.

Recent Merges & acquisition
→ July 29, 2025: Healthy Extracts acquired Gummy USA a U.S.-based nutraceutical gummy manufacturer via an all-stock transaction. This brings in a fully in-house, HACCP / GMP-certified, FDA-registered manufacturing facility and proprietary "precision-dosed" gummy production capabilities, expanding Healthy Extracts' control over R&D, manufacturing, distribution, and facilitating quicker new-product launches.

→ February 2025: TopGum Industries (an Israeli gummy-supplement manufacturer) acquired Island Abbey Nutritionals, a Canadian contract-development and manufacturing firm specialized in gummy and lozenges in a deal valued at about US$ 20 million plus earn-outs. This acquisition expands TopGum's manufacturing footprint and capabilities, strengthening its position to supply both domestic and North American markets.

→ August 29, 2025: Zydus Wellness via its UK-subsidiary Alidac UK completed the acquisition of Comfort Click which owns brands including a pediatric-gummy brand among its portfolio. This marks Zydus Wellness's first overseas acquisition, giving it a foothold in the Vitamins, Minerals & Supplements (VMS) business across major European and global markets, and diversifying its supplement offerings.

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Segmentation by Product Type
→ Multivitamin Gummy
This segment includes gummy supplements containing multiple essential vitamins such as A, B-complex, C, D, and E. Multivitamin gummy are widely consumed by children and adults for general wellness.
It is the dominant product type with an estimated market share of about 42.5% in 2025, driven by convenience, taste, and rising awareness of daily vitamin supplementation.

→ Mineral Gummy
Mineral gummy contain elements like calcium, iron, magnesium, zinc, and potassium. They target bone health, immunity, and overall metabolic functions.
This segment holds roughly 21.3% of the market, driven by growing consumer focus on bone and immune health, particularly among children, women, and the elderly.

→ Omega-3 & Fatty Acid Gummy
These gummy provide essential fatty acids such as DHA and EPA for heart, brain, and eye health. They are popular for both children and adults.
Market share is estimated at 15.7%, supported by rising awareness of cognitive health and heart disease prevention.

→ Probiotic & Digestive Gummy
These gummy are formulated with probiotics to support gut health, digestion, and immunity. They are increasingly adopted by health-conscious consumers.
It holds approximately 12.8% of the market, driven by the growing popularity of gut-health supplements and functional nutrition trends.

→ Specialty / Functional Gummy
This includes gummy designed for sleep, stress, immunity, beauty (collagen), and energy. They often combine vitamins, minerals, and herbal extracts.
This segment accounts for around 7.7%, as consumers increasingly seek targeted health benefits beyond basic nutrition.

Regional insights:-

→ North America
North America is the largest market, driven by high consumer awareness, strong distribution networks, increasing preventive healthcare adoption, and the presence of major gummy supplement manufacturers.
Market Share: 38.6%, supported by U.S. and Canada demand for adult and children's gummy, as well as functional supplements like probiotics and omega-3 gummy

→ Europe
Europe is the second-largest regional market, led by Germany, the UK, France, and the Nordics. Growth is fueled by rising health-consciousness, vegan and sugar-free gummy trends, and regulatory support for nutraceuticals.
Market Share: 28.3%, with increasing demand for clean-label, functional, and specialty gummy supplements.

→ Asia-Pacific (APAC)
APAC is a fast-growing market due to rising disposable incomes, increasing awareness of preventive healthcare, expanding e-commerce channels, and strong demand from China, India, Japan, and Australia.
Market Share: 22.7%, driven by both adult and pediatric gummy supplements and increasing acceptance of Western-style nutraceutical products.

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Competitive Landscape
→ The major global players in the market include Amway Corp., Bayer AG, Haleon Group of Companies, Nestle, Hero Nutritionals, Inc., Unilever, Herbaland USA, Nature's Truth, and Otsuka Pharmaceutical Co., Ltd.

Key Developments

→ NOW Foods, a leading natural products company launched an omega-3 fish oil gummy utilizing ConCordix technology. Designed for both adults and children aged four and older, each passionfruit-flavored gummy contains 750mg of fish oil, providing 300mg of EPA and 225mg of DHA. This product launched across the US and Canada, is available in natural health food stores and online platforms.

→ Abbott the global healthcare leader, launched Arachitol Gummy in India, a new fruit-flavored product for kids and adults. These gummy, available in an orange fruit flavor, are formulated to help maintain optimal Vitamin D levels, which are crucial for calcium absorption and bone health. These gummy are approved as health supplements by the Food Safety and Standards Authority in India.

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