Mobile Payment Consumer Survey in Taiwan: Intention Analysis of Demographic Groups

In order to help mobile payment vendors develop the Taiwanese market efficiently, MIC conducted this survey to understand consumer preference and intention toward mobile payment among generation groups in Taiwan. MIC has targeted the domestic smartphone users and divided them into three mainstream groups: Baby Boomers, Generation X, and Millennials. The current level of consumer awareness, preference and intention among different demographic groups, and factors affecting consumers’ adoption of mobile payments are investigated in this report.

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Table of Contents
1. Sample Structure
2. Common Payment Tools and Awareness
2.1 Cash and Credit Cards Still Account for Over 65% of Consumers’ Most Common Payment Methods
2.2 Awareness of Mobile Payment Services Exceeds 70% Across All Generation Groups
2.3 Millennials Have the Highest NFC Adoption Rate of Nearly 40%
3. Mobile Payment Penetration
3.1 Over 20% of Millennials Has Used Mobile Payments, Followed by Baby Boomers
4. Consumer’s Intention and Preference of Adopting Mobile Payments
4.1 Over 55% of Mobile Payment Users from Baby Boomers and Millennials Prefer to Use It as the Primary Payment Method
4.2 Over 60% of Baby Boomers and Millennials Prefer Mobile Payments over Cash or Credit Cards
4.3 Over 60% of Baby Boomers and Generation X Prefer Credit-card Method While Millennials Prefer Both Credit- card and Stored-value-card Methods
5. Acceptance For Security Identification Methods
5.1 Over 50% Accept Character Input; Fingerprint Scanning Wins over 40%
6. Adoption of Mobile Payment Services in the Future
6.1 Over 60% of Baby Boomers and Millennials Will Start or Continue Using Mobile Payments
7. Factors Affecting Mobile Payment Adoption
7.1 Over 30% of Millennial Users Focus on Security, Personal Financial Management, and Convenience
7.2 Over 70% of Non-users Concern about Security; Yet Security is not the Only Issue Needed to be Overcome
7.3 Over 60% of Baby Boomers and Millennials Willing to Make Purchases at Stores Accepting Mobile Payments
8. Comprehensive Analysis
9. Conclusion
9.1 Awareness: Cash and Credit Cards Still Mainstream; Millennials Have the Highest Mobile Payment Penetration Rate
9.2 Intention and Preference: Users’ Preference Significantly Higher than Non-users’; Fingerprint Scanning is Favorable
9.3 Influential Factors: Security as the Most Concerned Factor for All Generations
9.4 Generation-Based Customization to Ensure Real Value of Mobile Payment Services
Appendix
Glossary of Terms
Survey Methodology and Respondents
Definition of Mobile Payment

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