Air Cushion Packaging Market: Wide Array of Applications Spurs Demand

Air cushion, a packaging material comprised of polyethylene, finds application in pharmaceuticals, electronics, automobile components, and consumer products packaging. It is quick and easy to use and accords good protection of goods from all surfaces. It is also light, versatile, and lessens the requirement for additional fitments and loose fit. A report by Transparency Market Research finds that it is economical and does away with the need for bubble transportation, handling, and storage cost. The report, titled “Air Cushion Packaging Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2024” states that it is a perfect replacement for paper packaging, traditional bubble wrap, and foam-in-place on account of the fact that it does not easily lose its cushioning properties.

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Other factors, majorly contributing to the global air cushioning packaging market, according to the report are increasing environmental concerns among the rising ranks of discerning consumers. This is because air cushioning packages contain additives that speed up their biodegradation. Other factors propelling their demand are the changing lifestyles of people around the world and their rising spending capacity. Proliferation of ecommerce channels are also slated to bolster demand for air cushion packaging materials. Prominent ecommerce companies, for example, already deploy automated packaging machines for installing air cushions as a void fill material. Smaller companies, on the other hand, use air cushions as protective mailers as they cost less and are lighter than rigid boxes.

Alternate packaging materials such as traditional foam packaging products, paper packaging products, and textile packaging products still pose a challenge to the global market for air cushion packaging by restraining their swift uptake. Further, seamless availability of raw materials also deters the market to some extent. Having discussed the growth drivers and restraints, the report goes on to segment the market depending upon various parameters. Application-wise, for example, it classifies the market into block and bracing, void filling, cushioning, and wrapping. Some of the main end-use industries of air cushion packaging that find a mention in the report are pharmaceuticals, ecommerce, electronics, FMCG, personal care, etc.

Geographically, as per the report, North America and the western countries are key regions in the global market for air cushion packaging. Going forward, the regions are slated to hold on to their dominant positions. Fast-expanding emerging economies of Brazil, China, and India too are forecasted to grow at a good clip in the near future on account of robust growth in end-use sectors such as personal care, ecommerce, and FMCGs.

Prominent players operating in the global market for air cushion packaging that find a mention in the report are Airfil Protective Packaging Ltd., Atlantic Packaging, Shandong Xinniu Packing Co. Ltd., 3G Packaging Corp., and FP International.

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