Press release
Adder Partners with JB&A Distribution and X2O Media to Present
JB&A Customizes Content Through X2O’s Xpresenter™; Adder Extends Content to Display Screens for Crisp, Clear VideoNEWBURYPORT, MA and LAS VEGAS – June 16, 2008 – Adder, a leading developer of KVM switches, extenders and KVM over IP solutions, today announced that it has partnered with JB&A Distribution and X2O Media to present a customized digital signage display in Adder’s booth at InfoComm 2008.
Adder is using its AV200 series of audiovisual extenders to deliver content to two 32” inch display screens within the Adder InfoComm Booth (#N7157). JB&A, the leading distributor of digital signage technology, lent their technical expertise to customize content for the display using Xpresenter™ software from X2O Media. Xpresenter is an end-to-end platform designed to make the creation and management of high-end digital signage content accessible to even non-technical users. Xpresenter’s Template Maker authoring module lets you use the familiar Microsoft PowerPoint® interface to quickly turn any presentation into broadcast-quality graphics and video, in any format and at any resolution. JB&A is a distributor of both Adder and X20 Media products.
The Adder display screens will feature an array of content including Adder product information detailed in flash video and PowerPoint, weather, local news and even high definition movie trailers.
“We are really excited to be combining the expertise from Adder, JB&A and X2O into one real world application for InfoComm,” said Heather Santos, Marketing Manager, Adder Corporation. “The AdderLink AV200 Series extends crisp, clear and bright video, as well as CD quality stereo and is ideal for flexible audiovisual distribution, management, control and interaction with display devices. This is a perfect avenue for a presentation built with X20’s Xpresenter, which can allow PowerPoint users to produce broadcast quality graphics that include animation, clip art, video clips and real-time data sources. JB&A used their technical expertise with both Adder and X2O Media’s products to bring it all together for the show.”
Adder booth #N7157 will feature the digital signage display at InfoComm 2008 in Las Vegas from June 18th through June 20th. JB&A will exhibit at booth #N7640 and X20 Media at booth #N7213.
About Adder Corporation
Adder is a leading developer of KVM technology and extenders. Adder’s advanced range of KVM switches, extenders and IP solutions enable the control of local, remote and global IT systems. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, the Netherlands, Germany and Singapore. Visit http://www.adder.com.
Justine Schneider
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Email: jschneider@mrb-pr.com
MRB was founded in 1992 as a media research company designed to assist leading business and trade publications in story development. MRB worked with media outlets at McGraw Hill, Penton, Ziff Davis, CMP and others to plan the upcoming segments of various publications. We would join editorial meetings to discuss topics and assignments. MRB would research topics of the stories planned and prepare research packages that were presented to the assigned writers. Our research provided these writers with the information needed to craft their story (sources, analyst information, compiled research/data, story ideas, previous coverage, and information resources). It would also help publications develop coverage that was different than competing publications.
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