Global Whole Milk Powder Market Driven by Various Functional Properties and Ease of Transportation

Whole milk powder serves as an alternative to fluid milk and represents a widely-used ingredient in the food and beverage industry. Currently, the global whole milk powder market is being stimulated by its longer shelf life, ease of use and a strong growth in its end-use sectors.

IMARC Group’s latest report titled, “Whole Milk Powder Market - Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the global whole milk powder market reached a volume of around 5.1 Million Tons in 2016, growing at a CAGR of around 5.1% during 2009-2016. Whole milk powder is produced by drying the moisture from fluid milk either by evaporation or the spray drying process. It is creamy-white in colour and has a pleasing taste with all the qualities of fluid milk. The drying process lowers the moisture content of milk to 5%, resulting in its reduced weight and a longer shelf-life. This also eliminates the need for refrigeration and facilitates its transportation over long distances without any compromise on quality and taste. It can also be fortified with nutrients such as Vitamin D and calcium so as to increase its nutritional value. As a result, whole milk powder is suitable for consumers living in regions with milk scarcity or poor cold-chain facilities.

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Whole milk powder has a large number of functional properties, such as hydration, colour emulsification, foaming, thickening and dispersibility, which have contributed to its well-diversified applications in the food and beverage industry. Some of its uses include manufacturing bakery products, breakfast cereals, chocolates, coffee whiteners, dairy-based deserts, milkshakes, soups and sauces, and toffees. In order to increase their consumer base, manufacturers are also introducing new varieties of whole milk powder such as lactose-free whole milk powder. A shift towards a dairy-based diet and rising disposable incomes of consumers in emerging regions are some of the major factors driving the growth of the market. Moreover, an expanding food and beverage industry and ease of use are some of the other factors that are expected to drive the global whole milk powder market in the coming years. Findings from the report further suggest that the market is projected to reach a value of around 6.1 Million Tons by 2022.

The report has analysed the market on the basis of regions. Oceania currently represents the largest producer of whole milk powder, accounting for around a third of the total global consumption. Other major producers include North America, European Union, Latin America and Asia. The report has also analysed the competitive landscape of the market. Some of the key players operating in the market include FrieslandCampina, Fonterra, Nestlé, Dairy Farmers of America and Lactalis Group.

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The study, which has been done by one of the world’s leading research and advisory firms, covers all the essential aspects of the whole milk powder industry. This ranges from a comprehensive view of the market to minute details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis and regional segmentation followed by an analysis of the competitive landscape. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have or plan to have any kind of stake in the Whole Milk Powder Industry.

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