U.K. Cruise Holiday Agents: Overview & Sector Analysis

The U.K. cruise industry is one of the largest cruise markets in the world and the biggest in the European region. The demand for cruise tourism and increased number of bookings is expected to drive the U.K. cruise holidays industry over the forecast period. The new arrivals in both ocean and river sectors is supposed to create growth opportunities for the U.K. cruise holiday market over the forecast period. Customers booking cruise holidays consider many factors such as how much they are willing to pay, which cruise line and ship are suitable for them, and whether to book economically like a cabin or splurge on a suite. Other selections of dinner seating, cabin location, and shore excursions also add to the list. This makes the plan for relaxing cruise trips of the customers a second job. In the current smart age of the internet, many individuals assume that online is the only way to book travel. But, many times online bookings can often become confusing, which drives the need for travel agents. These travel agents have an on-board experience of ships, and they give valuable first-hand advice to the customers about different cruise options. These cruise holiday agents have done an in-depth research through various cruise-line seminars and familiarisation trips. In addition to this, some agents often know the best way to find exclusive perks and discounts. The cruise lines pay the commission to these agents separately, so they don’t charge the customer much for their service and expertise.

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U.K. Cruise Holiday Agents: Drivers and Restraints

The global travel and tourism industry is continuously evolving and the U.K. cruise tourism is no exception. The U.K. cruise industry has seen a phenomenal growth in the past few years. The U.K. accounts for the third largest cruise market in the world after the U.S. and Germany. In 2015, the U.K. cruise industry registered a record for the number of cruise passengers. The number of passengers showed about 9% Y-o-Y growth in 2015. The U.K. cruise industry is focussing on attracting new customers by providing discounts and attractive facilities. This increase in the U.K. cruise industry is expected to drive the market for cruise agents operating in this region. In fact, the growth of the cruise industry is somehow attributed to the support and assistance of the agent community. Choosing a cruise is not the same as booking a hotel or a resort, as there are many more options which need to be considered. First-time travellers need guidance to match their budget and lifestyle with cruise line and destination. This need is creating a demand for cruise holiday agents.

Cruise holiday agents directly talk with the customers and use their expertise to convert especially those customers who not have sailed before. Even though there are many different ways to book a cruise trip, customers just want simplicity and this is expected to drive the U.K. cruise holiday agents market over the forecast period. The cruise lines present in the U.K. region are building new ships and are now providing an excellent variety of ships. Moreover, cruise holidays have been heavily discounted due to the increasing competition in the market. All these factors are expected to drive the U.K. cruise holiday market over the forecast period, and this growth is anticipated to provide a golden opportunity for cruise holiday agents.

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Many travel technology specialists present in the market are trying to provide one-stop-shop solutions to cruise holiday agents to search and compare products offered by various cruise lines. However, many cruise lines are encouraging cruise agents to use their technology. This makes the agents switch between multiple systems to earn extra commission. These factors are hampering the ability of the cruise agents and slowing them down to compare the deals and choosing the right options for their customers.

The agent community is still battling against the lack of aggregation in the cruise sector as most of the cruise tour operators entice them to use their in-house booking systems. U.K. cruise agents are looking for new technology which can allow them to quote a cruise tour in a quicker way. The high demand for cruise holidays in the Caribbean and Asian regions is expected to hamper the growth in international tourists for U.K. cruise holidays.

U.K. Cruise Holiday Agents: Major Players

There are many independent cruise holiday agents in the U.K. cruise holiday industry. Some of the major cruise holiday agents are listed below:

www.cruisedirect.co.uk

CruiseDeals.co.uk

Hays Travel

Bolsover Cruise Club

The Cruise Specialists

www.cruise1st.co.uk

Barrhead Travel Service Ltd

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The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

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