Business Organizations Segment in Web Content Filtering Solutions Market will Rise at 10.3% CAGR due to Data Security and Liability Issues

Web Content Filtering Market: Snapshot

Although web content filtering software and solutions initially started off as a niche product, these have become essential tools for organizations and firms introducing web usage policies. Growing need to protect corporate network from security breaches has led to a surge in demand for web content filtering. Higher awareness regarding the need to control the Internet-related security issues have compelled firms to adopt content-filtering solutions on a broader scale. Developers are trying to device solutions that work as firewalls, anti-viruses, and intrusion prevention systems besides serving the web content filtering functions. One of the primary trends in the web content filtering industry is the strategy of aggressive acquisitions, which helps them to strengthen their product offerings and gain market share.

The global web content filtering market is quite concentrated with top four players accounting for nearly half of the shares. The ever-changing government regulations, growing desire to secure network data, and efforts to reduce the Internet bandwidth usage have collectively boosted the requirement for the same. Rising at a healthy CAGR, the global market for web content is projected to value US$2.6 bn by 2019.

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Security Issues at Business Organizations Driving the Demand

Business organizations represent the most prominent end-use segment in the web content filtering market, and is expected to remain the dominant end-use segment during the forecast period, reaching a valuation of US$869.3 mn by 2019. This dominance is owing to growing concerns about distractions offered by the Internet at workplace, which has increased the security concerns and necessitated the business organizations to implement strong content filtering policies and solutions to prevent several e-mail and web threats from affecting corporate networks.

However, government agencies are likely to be significant users of these products and services while schools and institutions are projected to exhibit a robust growth rate during the forecast period. These upward trends will be attributable to the increasing usage of cell phones in school premises and use of video and audio files over the Internet for the educational purposes.

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The report also analyzes various technologies in this market and currently places URL filtering technique as the most dominant technology of all, followed by file type filtering as the next fastest growing technology for the coming years. Within the end-use segments of the web content filtering market, the business organizations segment accounted for a value of US$441.9 million in 2012 and is expected to grow further at a CAGR of 10.3% until 2019. By geography, the North America market accounted for the largest market share in 2012 owing to the favorable government regulations that encourage the use of web content filtering solutions and technologies in the consumers’ day-to-day life. The U.S. is at the forefront of the North America market for web content filtering solutions.

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