Global OLED Displays Market is Expected to Reach USD 25.9 Billion in 2018: Transparency Market Research

Transparency Market Research (TMR), a market research and intelligence firm, has published a research study on the global OLED display market. The report estimates the overall value of this global market by the end of 2018 to be US$25.9 bn, expanding at an exceptional CAGR of 30.0% over the period from 2012 to 2018.The research report, titled “OLED Display Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 - 2018”, states that the worldwide OLED display market stood at US$3.8 bn in 2011.

The rising application of OLED displays in televisions, smartphones, and signage on account of their soaring demand significantly boosts the OLED display market. However, the high cost associated with manufacturing OLED displays, together with decreasing cost of alternative technologies, is likely to hamper the market growth over the forecast period, according to the research report.The major types of OLED display technologies operational in the global market are active matrix OLED and passive matrix OLED. The active matrix OLED market held around 80.0% of the global market in 2011 and secured the first place. Analysts at TMR expect the market segment to maintain its position over the forecast period.

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Hitherto, the mobile phones are the biggest application area for the OLED displays. The market segment accounted for 71.0% of the overall market in 2012 and was followed by OLED televisions. However, in the long run, the former is expected to lose its ground to the latter, the market report states. North America, Asia Pacific, Europe, and the Rest of the World are the key regional markets for OLED displays across the globe, cites the market study. Among these, Asia Pacific led the global market in 2011. The regional market is expected to retain its leadership with a majority share of the global market for OLED displays over the forecast period.

On the other hand, the OLED display market in Europe is projected to report the fastest growth between 2012 and 2018 due to the increasing consumer base for OLED display equipped smartphones, televisions, and tablets, the study signifies. North America is also slated to exhibit a remarkable growth during the forecast period.Au Optronics Corp., Sony Corp., LG Display, Visionox, Pioneer, Rit Display, Tdk, and Samsung Electronics are the major participants operating in the global OLED display market. The market is highly concentrated in nature with top four players, namely Samsung, WiseChip, Visionox, and Pioneer, accounting for 80.0% of the overall industry. Samsung led this market in 2011 and has maintain its leadership since then, cited the research report.

OLED displays are known to save up to 40% of power for smartphone and TV usage, subject to the brightness and content. In addition, enhanced features including the wider range of colors, increase in the number of times per second a display redraws data, improved 3D adaptability, thinner dimensions, better flexibility and transparency contribute to the market growth of OLED displays.

With the advancement in technology resulting in the mass production of OLED displays, the prices are expected to fall considerably, leading to significant rise in its acceptance among the consumer and application market.

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Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

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This release was published on openPR.