Enterprise A2P SMS Market : Up-to-Date Analysis of Market Trends and Technological Improvements

Application to Person (A2P) enterprise messaging is an advanced technology that uses a specific application for generating Short Message Service and transmitting it to a mobile subscriber.

With increasing mobile subscriber base the future prospects of enterprise A2P SMS market remain progressive. Growing adoption of transactional A2P messages by BFSI industry is one of the primary factor to drive the market growth during the forecast period.

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Major end-users of enterprise A2P SMS market includes financial institutions and banking, gaming, travel and transport, retail, health and hospitality. Additionally, enterprise A2P messaging services are used for promotional campaigns by enterprises in order to promote events, brands and other activities.

Search and inquiry-related services segments, which include messaging-enabled services that can be availed by users by feeding in certain information is also witnessing traction countries in emerging regions such as Asia Pacific and Middle East and Africa owing to growing customer base of mobile phones.

Rising volumes of A2P messages, driven by growing transactions via mobile payments, mobile banking, and mobile marketing activities is contributing to the market growth of the enterprise A2P SMS market.

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A2P messages are convenient and easy to use with the introduction of advanced platforms integrated with APIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SMS for enterprises. The global enterprise A2P SMS market was valued at US$ 23.4 billion in 2014 and is expected to increase at a CAGR of 6.0% during the forecast period.

The report classifies the market based on the traffic as national and multi-country. In the traffic segment, the multi-country traffic sub-segment was valued US$ 3.1 billion in 2014 and is anticipated to register a CAGR of 7.5% during the forecast period. This growth is primarily driven by growth in the e-Commerce and BFSI industry.

Asia Pacific was the largest market for A2P SMS and held the largest share of the total A2P SMS market in 2014. The growth is primarily attributed to promotional application and customer relationship management service segments.

Currently, telecom operators along with SMS aggregators and other stakeholders account for major share of the A2P SMS market. SAP SE, Syniverse Holdings Inc., OpenMarket, Inc., CLX Communications AB and Mblox Inc.

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