Exfoliators and Scrubs Market: Pin-Point Analysis For Changing Competitive Dynamics

Exfoliators and scrubs are used to remove the dead skin cell present on the skin’s outermost surface. Exfoliators and scrubs are useful for all the skin types. Exfoliation involves the process of all facials and can be done through chemical and medicinal process. The process of exfoliation involves scrubbing of the skin with the help of an abrasive.

Exfoliators and scrubs consists of fine diatoms that protects the skin’s surface and are largely preferred among the consumers. Scrubs available in the markets include, white tea, green tea and other oils for moisturizing which are used during the process of exfoliation. Rising awareness regarding getting proper and healthy skin among the consumers are driving the exfoliators and scrubs market over the years.

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Exfoliation can be done with the help of exfoliating cleanser, pumice stone, loofah,and body brush and body lotion. Increased focus towards addressing both maturing and pre-maturely aging skin coupled with inclination towards proper skin treatment among the population are triggering the growth rate of the global exfoliators and scrubs market.

The global exfoliators and scrubs market are segmented on the basis of distribution channel and end user. By distribution channel the global exfoliators and scrubs market are segmented into online distribution channel and offline distribution channel. Offline distribution channel of exfoliators and scrubs is further segmented to hyper markets, super markets, departmental stores, specialty stores, pharmacies and drug stores and others.

Online distribution channels of the exfoliators and scrubs are gaining significant importance over the years for exfoliators and scrubs due to its rising convenience, reduction in search costs among the consumers and presence of large number of international brands. Booming e-commerce industry of exfoliators and scrubs has resulted in the introduction of certified websites of the companies over the years.

However, offline distribution channels of exfoliators and scrubs are still preferred among the large percentage of population due to the delay involved in online purchase and consumption among the consumers.

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By end user the global exfoliators and scrubs market are segmented into men and women. Beautification among women regarding proper healthy skin are always a growing since a long time ago whereas demand for exfoliators and scrubs have become a new attraction in recent times.

The global exfoliators and scrubs market are mainly driven by the rise in demand for the skin lightening products which helps in reducing discoloration, pigmentation, age spots, acne marks. Aging has become a growing concern among the population. Rising technology coupled with continuous research and development has resulted to the inclination towards use of exfoliators and scrubs products which improves the skin quality and thus generates quick solutions.

Key players are introducing new products of exfoliators and scrubs that helps to reduce fine lines and wrinkles, black textures and also improves the skin quality by increasing the oxidation levels in the skin. This is triggering the growth rate of the global exfoliators and scrubs market in recent years.

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Manufacturers of exfoliators and scrubs are also focused towards continuous research and development in order to develop new products of exfoliators and scrubs which serves multiple functions such as two in one mask and scrub. The combined products of exfoliators and scrubs results to quick solutions to the skin care requirements to the consumers. However, side effects on skin resulting from the excess use of exfoliators and scrubs are restraining the global exfoliators and scrubs market

In the region wise study, the global exfoliators and scrubs market has been segmented into North America, Europe, Asia Pacific, Middle East, Africa and Latin America. Europe which includes Germany Italy, France, and Russia among the other regions is expected to dominate the exfoliators and scrubs market in 2016.

Asia Pacific which includes China, India, and Japan among the other regions showed the fastest growth rate for exfoliators and scrubs during the forecast period due to the rising number of manufacturers coupled with continuous research and development in order to develop new products of exfoliators and scrubs.

The global exfoliators and scrubs market faces some intense competition from the major players operating in the exfoliators and scrubs market. Global key participants exfoliators and scrubs in the industry include Estee Lauder, L’Oreal, Procter and Gamble, Shiseido, Unilever, Amway, Avon Products, Oriflame, Chanel, Clarins, Helen of Troy, Kao Corporaton, Boticario among others.

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