Press release
Sales Performance Management Solutions Market: Clear Understanding of the Competitive Landscape and Key Product Segments
One of the most important feature of sales performance management solutions is that in the SPM environment, all the sales representatives are trained consistently to adopt repeatable behaviour so that they can measured on the same yardstick.
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The various benefits of sales performance management solutions is leading to its increased demand. Sales performance management solution act as a catalyst to improving the sales of a company by fostering the improvement of sales representatives. It reduces sales problems such as increasing sales cycles, high sales team churn rate, inaccurate sales forecasts and a lack of alignment with marketing. The need to streamline the business process in terms of selling and purchasing is creating the demand for sales performance management solution.
However, the unwillingness by small and medium enterprises to implement expensive tools for business processes is one of the major hurdles in the growth of the market. Furthermore, lack of awareness of sales performance management solution is also one of the factors which hamper the growth of sales performance management solutions market.
Global Sales Performance Management Solutions Market can be divided into four segments, based on Application, Deployment, Enterprise type and End-user industry.
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One of the important trends happening in the global sales performance management solutions market is increasing number of acquisitions of start-ups and small companies by big companies. For instance, in 2016, Callidus Software Inc. acquired the technology assets of enterprise gamification company, Badgeville in an all-cash deal of US$ 7.5 million. Other major acquisitions in this market include TribeHR by NetSuite Inc., Inc., Clicktools by Callidus Software, Inc., and Concur Technologies by SAP AG.
Some of the prominent players in the Sales Performance Management solutions market include Callidus Software Inc., Oracle Corporation, IBM Corporation, Xactly Corporation, SAP AG, Salesforce.com, Netsuite Inc., Synygy Inc., and Netsuite Inc. among others.
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