Mobile Accelerator Market: Improved Experience for Web Applications And Websites

Mobile accelerator is used for accelerating and optimizing the content, web, mobile applications and networks in order to improve the user quality of experience (QoE) and business strength. This technology helps the network providers to overcome problems such as round trip time (RTT), latency and improves the availability, scalability and performance thus minimizing the complexity for mobile users. The mobile accelerator service is designed to assist online businesses to provide an improved mobile experience for web applications and websites. This service is used for performance enhancements designed to overcome the challenges which are faced by content providers in delivering content to mobile devices.

Escalating mobility need combined with increased worldwide data consumption has led to migration of desktop users to mobile-based platforms. Improving mobile websites and applications deliveries to meet the user expectations for mobile performance has become business imperative. The organizations have struggled to deliver mobile experiences which perform well enough to meet user’s expectations as the capabilities of mobile devices have matured and developed. High latency degrees with hung websites & applications, cause delays and other issues which can degrade the user experience thereby negatively affecting the brand fidelity and adoption.

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Globalization has opened up potential opportunities for businesses to grow significantly. Emerging cloud computing and mass storage technologies have helped enterprises to consolidate their IT infrastructure for reducing costs and improving the efficiency. Enterprises are becoming more agile and efficient by fashioning hybrid cloud solutions, building private clouds, and outsourcing to cloud computing companies. Mobile applications and cloud computing both have made availability of public internet an important component in application deliveries.

Mobile optimization has become a necessity rather than novelty for the business which market or sell goods and services online. With all the E-commerce businesses developing mobile optimization strategy, wireless network problems, mobile device limitations and inconsistencies are the key factors restraining the mobile accelerator market. Wireless internet access is more variable, slower and prone to packet loss as compared to fixed line internet. Smartphones also have memory and processor constraints coupled with the screen size limitations hindering the performance of webpage rendering and web-connected applications.

Edge catching, mobile detection and redirecting (responsive websites), front end-optimization, enhanced mobile protocols and adaptive image compression are the benefits offered by the mobile accelerator services. These benefits also pose as potential opportunities for the mobile accelerator industry over the forecast period.

The mobile accelerator market can be segmented on the basis of mobile devices, by types, by application, by mobile content and by region. By mobile devices, the industry can be segmented into tablets, smartphones and other consumer electronic devices. The smartphone segment is expected to continue its dominance over the forecast timeline owing to its majority of sales as compared to tablets and other devices.

By type, the industry can be segmented into web/content acceleration, WAN optimization, mobile content delivery network (CDN) acceleration, mobile application acceleration, device/user-end application, and others. By mobile application type, the industry is classified into gaming, m-commerce, location based services, social networking, music & messaging and other apps. Video content, gaming content, image & music content, software update and other contents are the segments of mobile accelerator market by content delivery.

North America mobile accelerator market is expected to have the highest market share over the forecast period followed by Europe. Asia Pacific is expected to grow with the highest CAGR from 2017 to 2025 owing to increasing technology adoption in the emerging regions. Akamai Technologies, Ascom, AT&T, Cherion Inc., Chirp Inc., Citrix Systems Inc., Ericsson, F5 Networks, Huawei, Mobixell Networks, and Yottaa Inc. are the prominent competitors of the mobile accelerator market. Key innovators of the industry are Array Networks, Blue Coat Systems, CD Networks, Certeon, Girrafic, RX Networks and Verivue amongst others.

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