Visual Analytics Market to 2025 - Profiling Key Players Tableau Software, SAP SE, Qlik Technologies, TIBCO Software, ADVIZOR Solutions, SAS Institute, Oracle Corporation, MicroStrategy and IBM Corporation

Global Visual Analytics market is expected to grow from US$ 2,215.0 Mn in 2017 to US$ 5,718.6 million by 2025 at a CAGR of 12.8% between 2017 and 2025.

Visual Analytics is the science of analytical reasoning supported by interactive visual interfaces. Visual Analytics methods allow decision makers to combine their human flexibility, creativity, and background knowledge with the enormous storage and processing capacities of today’s computers to gain insight into complex problems. Using advanced visual interfaces, humans may directly interact with the data analysis capabilities of today’s computer, allowing them to make well-informed decisions in complex situations. A visual analytics software also enables a vivid and deep insight into the quarterly and annual balance sheets of the enterprise and allow formulating proper business strategies in the future. A critical domain where the use of visual analytics elicits improved actionable insights and formulation of strategies is the sales & marketing as well as the supply chain domains.

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Business experts today believe that marketing is the prime requirement for any product based enterprise. The better the marketing of the product, the better is the customer response received. Gaining deep consumer behavioral insights can help the sales & marketing domains to better project the products looking into various regional as well as cultural demographics. Similarly, an effective supply chain results in saving good amounts of money to any enterprise, and thus, the use of proper visual analytics for the supply chain process could lead to better decision making and thereby leading to lesser cost to the company.

The report focuses on an in-depth segmentation of this market based by deployment type, business function, and vertical. The geographic segmentation of the report covers six major regions including; North Americas, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SA). The regional market has been further bifurcated by respective countries. By business function segment sales & marketing segment accounted for the largest share of the Visual Analytics market in 2017; whereas, Asia Pacific region is expected to grow at the highest CAGR during the forecast period.

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The report aims to provide an overview of global visual analytics market with detailed market segmentation. Also, it analyzes the current visual analytics market scenario and forecasts the market till 2025. The report covers market dynamics affecting the market during the forecast period. Furthermore, the report analyzes the competitive scenario, geographic trends, and opportunities in the markets with respect to all geographic regions. The report also includes the detailed company profiles of the key players in the market along with their market strategies. The report also provides PEST analysis of all five regions along with the SWOT analysis for all company profiled in the report.

North America is one of the prominent regions in visual analytics market which will contribute the highest revenue globally due to technological developments and considerable application of Visual Analytics in different end-user verticals. Rapidly growing economies in Asia-Pacific (APAC) with significant growth industrial sector will pave the path for increasing adoption and propel the market for visual analytics market. Some of the key players of visual analytics market include Tableau Software, SAP SE, Qlik Technologies, TIBCO Software, ADVIZOR Solutions Pvt. Ltd., SAS Institute, Oracle Corporation, MicroStrategy and IBM Corporation among others among others.

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