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Cognitive Media Market Size, Share, Trends, Insights And Forecast To 2033
Cognitive Media Market Size
According to The Business Research Company's, The cognitive media market size has grown exponentially in recent years. It will grow from $1.73 billion in 2023 to $2.18 billion in 2024 at a compound annual growth rate (CAGR) of 26.1%. The growth in the historic period can be attributed to increased complexity in media ecosystems, demand for personalized user experiences, content monetization strategies, integration of natural language processing (nlp), addressing information overload.
The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $5.55 billion in 2028 at a compound annual growth rate (CAGR) of 26.2%. The growth in the forecast period can be attributed to augmented and virtual reality (ar/vr) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.
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Market Drivers and Trends:
The rising number of internet users is expected to propel the growth of the cognitive media market going forward. The Internet users are increasing rapidly because of the rapid growth of digital services and the increasing reliance on technology for various aspects of daily life has made Internet access essential for many people. The exponential growth of internet users has irrevocably altered the landscape of media consumption, giving rise to the concept of cognitive media used to actively engage the audience's cognitive abilities. For instance, according to the International Telecommunication Union, a Switzerland-based specialized agency of the United Nations, as of 2022, the estimated number of internet users was 5.3 billion, representing 66% of the world's population. This marked a growth rate of 6.1% over 2021, up from 5.1% for the previous year. Therefore, the rising number of Internet users is driving the growth of the cognitive media market.
Technological development is a key trend gaining popularity in the cognitive media market. Major companies operating in the cognitive media market are focusing on technological developments to sustain their position in the market. For instance, in March 2023, Juji Inc., a US-based artificial intelligence company engaged in the development of chatbot, empathetic AI solutions, launched a new generative AI tool for automating cognitive AI chatbot creation that allows any organization to rapidly develop customized AI chatbots without using new IT resources or writing any code. These cognitively intelligent AI chatbots can scale human teams to manage and automate high-touch, high-stakes interactions by utilizing superior human interpersonal abilities like active listening and comprehending body language.
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Major Key Players of the Market:
International Business Machines Corporation; Google LLC; Amazon Web Services Inc.; Microsoft Corporation; Salesforce.com Inc.; Adobe Inc.; Baidu Inc.; Nvidia Corporation; Veritone Inc.; Albert Inc.; Crimson Hexagon; Valossa Labs Oy; SoundHound AI Inc.; Newsrx; ByteDance Ltd.; Kenshoo Inc.; Zeta Global Holdings Corp.; Kitewheel LLC; Clarifai Inc.; Spotad Ltd.; Alteryx; Cisco Systems Inc.; Cornerstone OnDemand Inc.; Brandwatch; Video Intelligence AG; OpenText; SAS Institute Inc.; Hewlett Packard Enterprise Company LP; Pegasystems Inc.; BMC Software Inc.
Cognitive Media Market 2024 Key Insights:
• The cognitive media market will grow to $5.55 billion in 2028 at a compound annual growth rate (CAGR) of 26.2%.
• Internet User Surge Fuels Cognitive Media Market Growth Despite Cognitive Concerns
• Juji Inc.'s Launch Of Generative AI Tool For Streamlined Chatbot Creation
• North America was the largest region in the cognitive media market in 2023
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