Enterprise Content Management Market: Rising Digitization of Enterprise Resources to Enable Rapid Growth

With the rising volume of data being generated in corporate operations, the global enterprise content management market is likely to exhibit rapid growth in the coming years, according to a new report from Transparency Market Research (TMR). The report studies the historical trajectory exhibited by the enterprise content management market and elaborates on the market’s figures in 2015. The latest market figures are assessed thoroughly in the report in order to provide readers with an accurate idea of the market’s dynamics and probable growth trajectory from 2016 to 2024. The report is titled ‘Enterprise Content Management Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.’

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Enterprise content management systems serve as a central repository for the several types of data used by enterprises, the availability of which allows the various arms of the enterprise to work smoothly towards a common goal. Enterprise content management systems contribute to not just storing but also structuring the data, which makes it possible to extract the data from various platforms and apply it in various applications. Enterprise content management systems encompass workflow process management, document management, digital asset management, records management, digital rights management, and web content management.

The prime driver for the global enterprise content management market is the incessant rise in the volume of digital data produced in the everyday operations of even small and mid-sized enterprises. The rising reliance on digital resources rather than physical ones is likely to make this an important driver for the enterprise content management market in the coming years.

Online marketing has become a key part of enterprise operations in recent years due to the rising penetration of the Internet in developing regions and the rapid growth of the smartphones market. As a consequence, online customer relations and the databases required for the same have also taken on a crucial role for enterprises. This is likely to ensure steady growth of the enterprise content management market, as digital outreach to customers is likely to be more effective than conventional publicity techniques in the coming years.

Despite their clear long-term benefits, enterprise content management systems are still not widely adopted among smaller enterprises due to their high initial costs. While the generation of digital data is rising in small enterprises, using multiple cheaper systems to monitor it, even at a slight loss of convenience, is often more cost-effective than adopting comprehensive enterprise content management systems. The rising adoption of enterprise content management systems in larger enterprises could, however, lower the costs in the coming years.

Regionally, North America and Europe are the leading contributors to the global enterprise content management market. Early adoption of the latest advances in digital technology has enabled these regions to retain a clear dominance in the global enterprise content management market. A wide range of end-use sectors, including healthcare, BFSI, manufacturing, IT and telecom, hospitality, and retail have already employed enterprise content management systems on a large scale in these developed regions, which are likely to remain dominant in the coming years despite the steady growth of the enterprise content management market in Asia Pacific.

The report also sheds light on the competitive landscape of the global enterprise content management market by profiling leading market players such as HP Autonomy, OpenText Corporation, Xerox Corporation, Microsoft Corporation, M-Files Inc., Oracle Corporation, Hyland Software Inc., Alfresco Software Inc., and Lexmark International Inc.

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This release was published on openPR.