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5.9% CAGR Anticipated for Enterprise A2P SMS Market During 2017-2027
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Global Enterprise A2P SMS Market: Segmentation & Forecast
To understand and assess the demand and opportunities in this market, the report is categorically split into three major sections, namely market analysis by tools, application and vertical.
In the tools segment, the cloud API segment is projected to grow at the highest CAGR in the global Enterprise A2P SMS market during the forecast period. The cloud API messaging platform segment is expected to account for 4.5% share of the global Enterprise A2P SMS market by the end of 2027.
By application, the promotional campaigns segment is projected to be the most attractive segment in the global Enterprise A2P SMS market during the forecast period. The promotional campaigns segment is expected to expand at the significant CAGR of 6.9% in terms of value during the forecast period. In terms of market share, the promotional campaigns segment accounted for a major percentage of the revenue share of the overall market in 2016 and is expected to dominate the global Enterprise A2P SMS market throughout the forecast years, followed by the CRM services segment.
On the basis of vertical, the financial institutes and banking segment is projected to be the most attractive segment in the global Enterprise A2P SMS market during the forecast period. The financial institutes and banking segment is expected to account for 28.3% share of incremental opportunity represented by the overall Enterprise A2P SMS market between 2017 and 2027.
Of the various regional markets, Asia Pacific excluding Japan is forecasted to be the most attractive region in the global Enterprise A2P SMS market in terms of revenue and growth rate over the forecast period.
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Global Enterprise A2P SMS Market: Key Players
Some of the leading market players reported in this study on the global Enterprise A2P SMS market include OpenMarket Inc., SAP Mobile Services, Syniverse Holdings Inc., Twilio Inc., Nexmo Inc., CLX Communications AB, MBlox Inc., FortyTwo Telecom AB, AMD Telecom S.A, Infobip Ltd.
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